Yelp introduced more than 20 features aimed at enhancing user experience and supporting business owners. Key highlights include AI-powered Review Insights, personalized home feeds, and smarter ad optimization, marking a significant leap in leveraging AI …
Continue readingAutomattic Acquisition Will Bring AI Into WordPress
Automattic announced the acquisition of WPAI, a company that creates AI-powered functionalities that make WordPress easier and more efficient to use. The core technologies of the current apps will be integrated into new offerings by …
Continue readingTopic clustering for SEO: 5 mistakes to avoid
Topic clustering is my preferred approach for building topic authority in SEO. Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user intent and relevance over just …
Continue readingGoogle Site Reputation Abuse: FAQ Addresses Concerns
Google has released FAQ guidance on its site reputation abuse policy. The update covers important points about managing third-party content and recovery processes. Breaking Down Third-Party Content Rules Google wants to clarify what counts as …
Continue readingStart 2025 with smarter, more impactful email marketing
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Continue readingCommon Mistakes And How To Fix Them
With the holiday approaching fast, it’s time to go through holiday SEO pitfalls and learn how to avoid and fix them. Salesforce predicts a 2% year-over-year global sales growth for November and December, totaling $1.19 …
Continue readingBing Webmaster Tools releases Copilot beta
Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based …
Continue readingGoogle’s Updated Crawler Guidance Recommends ETags
Google announced an update to their crawler documentation, adding more information about caching which should help better understand how to optimize for Google’s crawler. By following the new guidelines on implementing proper HTTP caching headers, …
Continue readingGlobal ad revenue to top $1 trillion, dominated by Google and Meta
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP. The tech giants—Google, Meta, ByteDance, Amazon …
Continue readingWPForms Plugin Vulnerability Affects Up To 6 Million Sites
The WPForms plugin for WordPress exposes websites to a vulnerability that allows attackers to update subscriptions and issue refunds. This flaw enables attackers to modify data they normally should not have access to. Missing Capability …
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