Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return on investment (ROI) measurement as …
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A new era for image SEO and licensable content
In a landmark move, Getty Images announced its plans to acquire Shutterstock (disclosure: I previously worked as product SEO for the company), uniting two titans of the stock photography and creative assets industry. In SEO, …
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Google Shows How To Fix LCP Core Web Vitals
Barry Pollard, the Google Chrome Web Performance Developer Advocate, explained how to find the real causes of a poor Lowest Contentful Paint score and how to fix them. Largest Contentful Paint (LCP) LCP is a …
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Everything you need to know
If you’re a digital marketer, you know the challenge of juggling performance goals, tight budgets, and endless to-do lists. Google Ads scripts offer a smarter way to manage your campaigns, introducing automation and real-time optimization …
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7 Changes Marketers Should Make
Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, manage …
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Amazon opens advertising to other retailers
Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape. Amazon’s new Retail Ad Service allows …
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Top 10 Digital Marketing Trends For 2025
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your …
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Google search rankings correlate with ChatGPT mentions: study
Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in LLMs. Optimizing …
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How To Leverage GA4 For The Analysis Of International SEO Strategies
Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns, social media, or SEO. But …
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Microsoft expands retail media with two major ad offerings
Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The two …
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