This month’s Ask an SEO question comes from Heather, who asks: “Do you find that, sometimes, even your best formula to rank doesn’t make sense? I advise employment lawyers on how to write. However, I …
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18 Of The Biggest Mistakes You Must Avoid
You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you could be holding your …
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What You Need to Know
NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed. The findings highlight emerging trends, challenges, and strategies to stay competitive. From Google Discover’s growing role …
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Everything you need to know
Up to 59.45% of all web traffic globally comes from mobile devices, per Statista. This makes mobile-first indexing more crucial than ever for search visibility. Evolving user behavior has changed how Google evaluates and ranks …
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Email Marketing: An In-Depth Guide
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built …
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YouTube trends report reveals 7 significant shifts
YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends. The first report, published midway through the year, …
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Automattic Turns Against WordPress Community Itself
Automattic announced it is minimizing support for the WordPress.org CMS project, using words and phrases that present the withdrawal of support as a positive change to make WordPress stronger, while casting blame on WP Engine …
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How to maximize paid search success
Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets, SMBs need strategies that make every dollar count. Here’s how to optimize Google Ads campaigns …
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How Performance Marketing + Brand Fuels Traffic Growth And Conversions [Webinar]
Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that drives real results. On …
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Paid search helps drive record-breaking $241.4 billion holiday season: Report
The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative AI …
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