Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that informs the tactics used to achieve them. This article explores setting goals for …
Continue reading
Google Now Recommends Higher Resolution Favicons
Google Search Central updated their favicon documentation to recommend higher-resolution images, exceeding the previous minimum standard. Be aware of the changes described below, as they may impact how your site appears in search results. Favicon …
Continue reading
YouTube adds channel-level ad category blocking controls
YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform. How it works: Creators can access ad blocking controls via YouTube Studio on desktop. Feature available to channels …
Continue reading
Why Are My Pages Discovered But Not Indexed?
Today’s Ask An SEO question comes from Mandeep, who is having trouble with indexing on their site. Mandeep asks: “We have redesigned a website and we had added a few new pages. Some pages were …
Continue reading
Using data to deliver tailored ad experiences
Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly connect with modern consumers, brands …
Continue reading
A Guide To 301 Vs. 302 Redirects For SEO
When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a webpage, the two most common …
Continue reading
How to deal with SEO emergencies
I’m a strong proponent of a healthy work-life balance. When I have the capacity to switch off from work, I’m a more diligent SEO (and nicer human). That’s why I’m cautioning us to be careful …
Continue reading
Google’s Mueller Dismisses Core Web Vitals Impact On Rankings
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site …
Continue reading
Use AI to supercharge your ABM campaigns
As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore …
Continue reading
Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping …
Continue reading