When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration dominate, traditional …
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Communicating The Impact Of AI On SEO To C-Level
AI has emerged as one of the most transformative and disruptive forces in marketing as an industry in a long time, probably the most impactful since the mass adoption of the internet. It will continue …
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Google Lens is having a serving issue
Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It seems Google is …
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Google Launches New ’24 Hours’ View In Search Console
Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring. Google Search Console now shows performance data from the last 24 hours with minimal delay. The new feature includes …
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Google December 2024 core update rolling out now
Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks to roll out, Google said. …
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Google Rolls Out December 2024 Core Update
Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the next two weeks. The news comes just a week after Google finished rolling out the November core …
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Microsoft revamps advertising tracking, consent features
Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – …
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With An Eye To 2025
This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback. I won’t cover every big …
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Bing officially removes cache link from search results
Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of testing, and after Google removed the cache link back in February 2024. Fabrice Canel from …
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Google AI Overviews Appear In 47% Of Search Results
A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space. Conducted by Botify and DemandSphere, the research analyzed over 120,000 …
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