Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key …
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Google Launches (Final?) Spam Update Of The Year
Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives amid ongoing industry discussions about the effectiveness of Google’s spam-fighting measures. This December update caps …
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LinkedIn debuts Companies Hub to boost B2B marketing intelligence
LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights …
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AI Crawlers Account For 28% Of Googlebot’s Traffic, Study Finds
A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made …
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Google overhauls ad policies for CTV and PETs
Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing …
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How To Move From Page 2 To Top Positions
Today’s Ask an SEO question comes from Roy in Dinajpur: “My website URL [is] still [in] position No. 15. How can increase to No. 3 or 4?” Great question, and likely one of the top …
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How to maximize visibility on Google’s blended SERPs
SEO today is about owning as much real estate as possible across a constantly evolving search landscape. As AI reshapes search results into complex, multi-dimensional experiences, understanding and optimizing for SERP features has become critical. …
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18 Essential Accessibility Changes To Drive Increased SEO Growth
This post was sponsored by “Skynet Technologies USA LLC”. Did you know that 1 billion people have not reached you or your customers’ websites yet. 1 billion potential customers are waiting for businesses to step …
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Google experiments with double ad placements for same advertiser
Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, CEO of ADSQUIRE, noticed …
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25 WordPress Alternatives Best For SEO
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look for alternatives is a priority. …
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