The first commercial power plant had only 59 customers when Thomas Edison built it in 1882. Eighteen years later, access to electricity had already expanded to 3.8 million U.S. Americans (5% of households).1 From there, power …
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Judge Sides With WP Engine Against Automattic & Mullenweg In WordPress Dispute
A judge ruled in WP Engine’s favor in their request for a preliminary injunction against Automattic and Matt Mullenweg. The court agreed that WP Engine will suffer irreparable harm if the injunction is not granted …
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A 13-point roadmap for thriving in the age of AI search
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. The article “SEO reality check: 13 hard-hitting truths you need to hear” outlined the challenges we’re facing in …
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Insights From Microsoft Ads Partners: Copilot And PMax
Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad …
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Top 4 PPC tactics to try in 2025
Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead. …
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Automattic Removes WP Engine Client List From Tracker Site
Automattic removed a spreadsheet containing the domain names of WP Engine customers from the WP Engine Tracker website. The removal is in response to a preliminary injunction granted to WP Engine, ordering Automattic and Matt …
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A comprehensive guide to quality assessment signals
For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often simplified to vague advice like “build your brand.” However, behind this public-facing narrative is a …
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Top 10 Content Management Systems (Nov. 2024)
WordPress has held the dominant share of the content management systems (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to W3Techs, which offers the most …
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Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it …
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Voice Search SEO: How Does It Work
When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in an industry-shaking way. But, as …
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