A lasting relationship with an enterprise client is good for business. It gives you authority, it gives your staff exposure to how large organizations work, and there should be a financial element. But winning the …
Continue readingGoogle AI Overviews: Everything you need to know
Google AI Overviews are reshaping search results, taking over prime real estate on the SERPs. So how can you secure a spot? Here’s what we’ve learned – and how you can adapt. Capturing the top …
Continue readingMarketing Trend: Consumers Prefer Relatability
A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses. Trust For Marketing Success The iStock report finds …
Continue readingGoogle AI Overviews rising in B2B technology, healthcare sectors
More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That’s according to the latest AI Overviews analysis conducted by …
Continue readingBing Search Update: Faster, More Precise Results
Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs in search result delivery. In …
Continue readingBing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM
The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more cost-effective by transitioning to SLM models and the integration of TensorRT-LLM. Bing wrote, “to improve …
Continue readingGoogle Formalizes Decade-Old Faceted Navigation Guidelines
Google has updated its guidelines on faceted navigation by turning an old blog post into an official help document. What started as a blog post in 2014 is now official technical documentation. This change reflects …
Continue readingLinkedIn tests personal post boost option
LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium Business …
Continue readingHow 2024 Went For Me And What Changes In 2025
It’s the time of the year! I can write about myself again without feeling guilty ;-). Over the last few years, I’ve made it a habit to share how the year went for me and …
Continue readingDoes schema still matter in AI search?
If you’ve spent time in SEO forums or reading SEO blogs, you’ve probably heard someone scream, “Use schema!” like it’s the magic key to all things AI. But here’s the reality: AI-driven tools like ChatGPT …
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