A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made …
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Google overhauls ad policies for CTV and PETs
Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing …
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How To Move From Page 2 To Top Positions
Today’s Ask an SEO question comes from Roy in Dinajpur: “My website URL [is] still [in] position No. 15. How can increase to No. 3 or 4?” Great question, and likely one of the top …
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How to maximize visibility on Google’s blended SERPs
SEO today is about owning as much real estate as possible across a constantly evolving search landscape. As AI reshapes search results into complex, multi-dimensional experiences, understanding and optimizing for SERP features has become critical. …
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18 Essential Accessibility Changes To Drive Increased SEO Growth
This post was sponsored by “Skynet Technologies USA LLC”. Did you know that 1 billion people have not reached you or your customers’ websites yet. 1 billion potential customers are waiting for businesses to step …
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Google experiments with double ad placements for same advertiser
Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, CEO of ADSQUIRE, noticed …
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25 WordPress Alternatives Best For SEO
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look for alternatives is a priority. …
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Bing Image Creator is now directly in Bing search and faster
Bing Image Creator is now using a newer model to create images, has more ways to create images, allows you to share your images and has a fresh new design. These new updates will start …
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GA4 Metrics Every Advertiser Should Pay Attention To
While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure the …
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Google December 2024 core update rollout is now complete
The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete. It started on December 12, 2024 and completed about 6 days …
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