The SEO landscape is changing fast, and many of the tactics we rely on today are becoming obsolete. To keep driving organic traffic and real value, we need to rethink our approach. New developments – …
Continue reading
198 Top SEO Experts You Should Be Following
When the SEO industry began, the only way to learn was by sharing information in the community through forums, conferences and later through social media. If you were experimenting and doing SEO, you were an …
Continue reading
Google pilots Business Links to boost Search Ad engagement
Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links …
Continue reading
Meta Takes Step To Replace Google Index In AI Search
Meta is reportedly developing a search engine index for its AI chatbot to reduce reliance on Google for AI-generated summaries of current events. Meta AI appears to be evolving to the next stage of becoming …
Continue reading
LinkedIn rolls out post boosting for Lead Generation
LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. This update aims to …
Continue reading
YouTube Expands AI-Generated Video Summaries, Adds New Tools
YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summaries, previously tested on select English-language videos, will now reach a broader global audience. According to YouTube’s …
Continue reading
How content is critical to a winning ecommerce strategy
Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience …
Continue reading
Streamlining PPC Workflows With AI: How Efficiency Meets Effectiveness
In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid …
Continue reading
Building your brand on Reddit, Quora, TikTok and more
Relying solely on Google for SEO is no longer enough. Expanding your SEO efforts to platforms like TikTok, Reddit and Quora can help you reach new audiences, build brand credibility and foster authentic connections. This …
Continue reading
The SEO Agency Guide To Efficient WordPress Hosting
This post was sponsored by Kinsta. The opinions expressed in this article are the sponsor’s own. Managing client sites can quickly become costly in terms of time, money, and expertise, especially as your agency grows. …
Continue reading