SEO tools can be invaluable for optimizing your site – but if you blindly follow every recommendation they spit out, you may be doing more harm than good. Let’s explore the biggest pitfalls of SEO …
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5 Ahrefs AI Features To Automate Your Content & SEO Workflows
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex …
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Google rolls out brand customization for Performance Max campaigns
Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …
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YouTube Launches ‘Data Stories’ For First-Day Video Metrics
YouTube’s latest update introduces experimental features to enhance creator analytics and community engagement, Additionally, YouTube is rolling out improvements to brand collaboration. Key Updates Data Stories YouTube is testing a “data story” feature in its …
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How a Google breakup could change the PPC industry
Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face …
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How To Optimize Your Ecommerce Site For Holiday Shoppers
Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue and traffic for the holiday …
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Google Ads relaxes personalization rules for social casino game apps
Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting …
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What Is a Google Broad Core Algorithm Update?
Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named update that many SEO pros …
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ChatGPT Search makes Microsoft Bing an SEO priority
The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing. With ChatGPT Search tapping into Bing’s index, ignoring …
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Google Search Snippets Show Contradictory Information, Study Finds
A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret …
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