This time on Ask An SEO, we’re diving into a branding question from someone dealing with negative SERP results: I have a client that recently had some financial issues and the SERP for their brand …
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AI search is gaining traction, but it isn’t replacing Google: Survey
People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility: 71.5% reported using AI tools for search; 14% use them …
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Google Adds New Guidance For Merging GA4 & Search Console Data
Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks …
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What is ChatGPT and why SEOs should care
Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent years. People are looking for information about both topics. Source: Google Trends Millions are writing about ChatGPT across the web… …and …
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Understanding Their Role In Enterprise-Level SEO Strategy
Understanding total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) isn’t just useful for marketers. It’s an important tool for assessing whether a business idea is viable. These metrics give various …
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OpenAI drops sign in requirement for ChatGPT search
You no longer need to login or create an account to use ChatGPT Search from OpenAI. You can now just use ChatGPT without an account. The announcement. OpenAI announced this on X, saying: ChatGPT search …
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Google Ads simplifies conversion tracking with new tag manager feature
Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, eliminating complex manual coding. Key features: …
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Device-Type Data In Audience Tab
YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. Creators can now view device type data easily. Data reveals how audiences watch content. Device usage shapes video recommendations.
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Brand Performance Unlocked: Advanced Strategies for SEO and Marketing Synergy
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic …
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Google Analytics 4 rolls out cross-property report copying
Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care. This new feature ensures consistency in report configurations …
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