We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have but a must for the majority of businesses. The sheer volume of content being created …
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Google algorithm changes blamed for 50% traffic drop to news site the Sun
UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” according to the latest earnings report from parent company News Corp. On the …
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Google’s Advice on Fixing Unwanted Indexed URLs
An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using noindex to get the pages …
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Meta simplifies Advantage+ campaign setup, adds leads campaigns
Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements. Details. Meta is rolling out these new features: A …
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Google Market Share Slips, AI Referrals & Regional Search Engines Rise
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction in referrals. Bing …
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Brand + performance: The secret to maximizing ad ROI
In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing alone is enough to drive sales. …
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Smart Bidding In Google Ads: An In-Depth Guide
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart Bidding …
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Is rank tracking dead? Why Google’s new rules are changing the game
Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO …
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LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms, identifies five key trends reshaping …
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Google Search testing ‘AI Mode’
Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to follow up. …
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