Unlocking the Secrets of SEO
YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands New …
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Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping …
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Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. The srsltid= parameter is nothing new. Barry Schwartz reported it here in February 2022 when …
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Automattic appears to have created a site that draws attention to the number of customers that have left WP Engine for another web host. The site includes a searchable database of websites hosted on WP …
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Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but not formally announced by the company. What it means: Audiences and age targeting now serve …
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Marketers understand that online reputation isn’t just about star ratings; it’s about credibility and customer trust. Reviews can either elevate your brand or leave it struggling to keep up. Most potential customers will browse online …
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Google will unpause its ban on political and election ads in the US that it set into place after the polls closed on Nov. 5. Google will lift the temporary restrictions on ads relating to …
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Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they …
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Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it until …
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YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships. This addresses several long-standing issues in collaborations between creators and brands. Previously, creators lacked a …
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