“No one wants to read AI-generated news. But can we make it easier for journalists to recommend stories? To find the right photos within the CMS? To create that context box that sits along the side?”
Why we care. Despite having around 10,000 U.S. users, SearchGPT is driving more traffic than Perplexity for many large brands, according to enterprise SEO platform BrightEdge. However, any ad revenue news publishers would see would likely be insignificant – likely pennies on the dollar.
While ChatGPT won’t be challenging Google’s search dominance anytime soon, ChatGPT has a legitimate shot at becoming a player in the search space. Considering ChatGPT’s large user base, generative engine optimization (GEO) will become an even more critical part of your SEO strategy.
The report. OpenAI exec rules out sharing revenue from SearchGPT with publishers, for now