Enshittification. Like Altman, many people believe Google – and other platforms – have declined due to the inevitable “enshittification” of their products. This happens when a platform shifts its focus from the user experience to maximizing profit via advertising.
As OpenAI is transitioning into a for-profit company, it still doesn’t have any significant search market share. That said, ChatGPT referral traffic is growing.
If ChatGPT keeps growing, advertisers will no doubt want to reach those users. Perhaps OpenAI will be watching to see whether Perplexity’s sponsored follow-up question ad model succeeds.
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