Marketers can implement a content pillar strategy that creates in-depth content pieces and cluster supporting content around them. Then distributes and promotes content effectively, whilst leveraging social media, email marketing, and community building.
Social media marketing offers valuable insights and engagement opportunities. Marketing leaders should conduct in-depth audience research with advanced targeting options – go beyond demographics and leverage social listening tools to understand audience needs and preferences.
They should create engaging content combined with paid advertising and develop shareable content, run targeted ads, and collaborate with influencers.
Marketing leaders need to build and engage with online communities and actively participate in conversations, host contests, and run live Q&A sessions. Lastly, leveraging influencer marketing by partnering with influential figures within the target audience can amplify reach and build trust.
Digital Public Relations (PR) ensures promotion online to reach target audiences such as building relationships with relevant media and journalists. This involves identifying and cultivating relationships with key media outlets and journalists who cover topics relevant to their target audience. And, creating compelling and newsworthy stories with stories relevant to the target audience’s interests that offer unique insights or perspectives.
Monitoring online conversations and media mentions allows for understanding brand perception, addressing concerns, and identifying engagement opportunities.
Paid advertising strategies can effectively expand reach, whilst programmatic advertising allows for highly targeted campaigns across various channels.
Finally, leveraging Customer Relationship Management (CRM) systems is crucial. By effectively utilizing the customer data stored within their CRM systems, marketers can gain valuable insights into customer interactions, preferences, and purchase history.
This data can then be used to personalize email campaigns, website experiences, and other marketing messages, fostering stronger customer relationships and driving conversions.
See Your Customers Clearly
The study emphasizes the critical role of identity resolution in streamlining martech operations and achieving better marketing results.
By connecting the dots between their various systems, marketers can gain a clearer understanding of their customers, deliver more personalized experiences, and ultimately, achieve greater success in their marketing endeavors.
Spiegel concluded,
“At the end of the day, it’s about being able to see your customers clearly. When you connect the dots between systems, you’re creating better experiences for people. And that’s what drives results.”
By implementing the strategies above in conjunction with identity resolution, marketing leaders can gain a deeper understanding of their target audiences, deliver more relevant and personalized messages, and ultimately achieve greater success in their marketing campaigns.
About The Survey
Forrester Consulting conducted a survey on behalf of TransUnion in the fourth quarter of 2024 to assess the current state of martech and identity resolution programs within US enterprises. This survey gathered insights from 325 marketing technology decision-makers.
The survey focused on understanding the marketing goals and challenges faced by these decision-makers and was conducted over a two-month period, commencing in November 2024 and concluding in December 2024.
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