Examples of the pattern of travel queries that triggered AIO are:
Top attractions in
Things to do in
Family friendly activities in
Fall festivals in
AIO Is Stabilizing And Maturing
Another interesting insight from the BrightEdge data is that the daily growth of AIO citations slowed down to 1.3%, indicating that we are now entering a more stable phase.
BrightEdge offers this insight:
“We are now six months into the AIO era and seeing macro-changes in AI overviews that are gerng smaller and smaller”
Another statistic that confirms that AIO are here to stay is that volatility in AIO citations decreased by 42%, another sign of stability. This is good news because it means more predictability for what keyword phrases will trigger AIO citations.
BrightEdge notes:
“The stabilization in AIO appearance allows brands to optimize for a consistent presence, par:cularly for evergreen holiday keywords. This benefit campaigns where a steady AIO presence can drive significant traffic and conversions. As AIOs stabilize, planning and incorporating them into strategies becomes easier. This is pivotal insight for marketers who wish to make AI Overviews part of their 2025 strategy.”
Education Topic Performance
Education topics were on a steady growth trajectory of a 5% increase in keyword that trigger AIO, representing 45-50% of keywords. The growth was seen in more complex educational queries like:
cybersecurity certification prerequisites
career options with a psychology degree
psyd vs phd comparison
B2B queries experienced modest growth of 2%, representing 45-50% of keywords and with less volatility in October than September. Healthcare AIO citations were similarly stable with only a 1% change in October and with 73-75% of keywords triggering AIO citations.
Read more about BrightEdge data here:
https://www.brightedge.com/ai-overviews
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