Strategic Keyword Implementation
To improve your website and landing pages for AI search engines, Microsoft recommends these keyword strategies:
Long-tail keywords for specific user interests
Conversational phrases matching natural speech patterns
Semantic keywords providing contextual relevance
Question-based keywords addressing common user queries
Freshness
Microsoft encourages keeping content updated and suggests using the IndexNow protocol to quickly notify search engines about website changes.
This helps maintain search rankings and ensures AI systems have the latest information.
Microsoft states:
“While it can be tempting to set it and forget it, AI systems depend on the latest, freshest information to determine the most relevant content to display to searchers. Regularly updating your content not only helps maintain your rankings but also keeps your audience engaged with current and valuable information. This practice can significantly influence how AI systems perceive and rank your website.”
Why This Matters
ChatGPT Search now uses Bing’s index, making these optimization strategies vital for websites seeking better visibility in AI-powered searches.
While this can help you create more optimized content, Microsoft acknowledges there’s no “secret sauce” for AI search systems.
How To Get Indexed In ChatGPT Search
Refer to our article on ChatGPT search indexing to ensure your content is indexed in ChatGPT’s real-time search engine.
You can also watch the short video I recorded on this topic below:
Featured Image: jomel alos/Shutterstock