LinkedIn named “Collaborative Problem-Solving” the top marketing skill of the year, and it has grown by 138% since 2021.
Key technical skills marketers are growing include Creative Execution (443% increase), Artificial Intelligence (392% increase), and Marketing Technology (351% increase).
What Does This Mean For Marketers?
LinkedIn’s new Marketing Jobs Outlook seems promising, but what should marketers do with these insights?
Here’s the breakdown.
Polish Your Profile (Even if You’re Not Looking)
Most B2B marketers are happy where they are, but over half would jump ship for the right gig.
Keep your resume and LinkedIn fresh in case that dream job pops up.
Embrace the Chaos
Marketing moves fast, and most feel overwhelmed by the constant change.
The solution? Never stop learning. Dive into training on the latest skills and tech to stay caught up.
Balance Tech Savvy With People Skills
You can’t escape AI in marketing now. Get comfy with these tools, but don’t sleep on skills like collaboration and creative problem-solving.
As AI handles the routine stuff, these “human” skills will set you apart.
Target High-Growth Roles
Are you eyeing a career move? Social Media Manager, Marketing Manager, and Director roles are hot in North America.
In EMEA, aim for Marketing Specialist or Head of Marketing jobs.
Stay Flexible
Is your niche growing slower than others? Don’t stress. Remote work means more options across locations.
Plus, your marketing chops likely transfer to other industries—pivot as needed.
Full Report
You can explore LinkedIn’s Fall Marketing Jobs Outlook report for insights, in-demand skills, and career tips.
Featured Image: Primakov/Shutterstock