LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year.
The report also identifies the most in-demand marketing roles across regions and experience levels, providing a roadmap for those looking to make career moves.
Whether you’re a seasoned executive or just starting out in the field, understanding these trends can help you position yourself for success.
Report Highlights
Most In-Demand Marketing Roles
According to LinkedIn’s data, these are the marketing positions employers are most actively hiring for now:
North America (NAMER)
Early Career: Social Media Manager
Mid-Career: Marketing Manager
Seasoned: Marketing Director
Europe, Middle East & Africa (EMEA)
Early Career: Marketing Specialist
Mid-Career: Social Media Manager
Seasoned: Head of Marketing
Asia Pacific (APAC)
Early Career: Digital Marketing Specialist
Mid-Career: Marketing Manager
Seasoned: Marketing Director
Latin America (LATAM)
Early Career: Community Manager
Mid-Career: Marketing Analyst
Seasoned: Promoter
B2B Marketing Jobs See 21% Growth
While the overall marketing job market saw a 76% year-over-year increase, B2B marketing roles grew by 21%.
This suggests that despite the more modest growth compared to the broader industry, opportunities are expanding again in the B2B space after last year’s slump.
Marketers Satisfied (But Open to New Opportunities)
The report found a 91% job satisfaction rate among B2B marketers, especially those in executive positions.
However, 55% said they are either actively job searching or would consider leaving for the right opportunity.
Rapid Change Creates Overwhelm
The marketing field is changing quickly, and 72% of professionals feel overwhelmed by these changes.
More than half worry about falling behind if they don’t keep up.
This shift is due to the rapid growth of artificial intelligence (AI), and most professionals expect it to significantly impact their work soon.
The report notes that “to stay ahead of the curve, marketers are embracing continual learning,” with 51%seeking guidance on skills to develop.
Collaborative Problem-Solving: The Skill of the Year
With AI taking on more routine tasks, human-centric skills are more crucial than ever.