Screenshot taken by author, December 2024
After creating all your ad formats, you’ll follow the remainder of the typical campaign steps, like:
Targets and locations
Budgets and bid strategies
Ad group settings
Create A More Cohesive Campaign To Drive Results
This update reflects Microsoft Ads’ commitment to evolving its platform to meet the needs of modern advertisers.
By offering a streamlined, flexible solution for combining ad formats, Microsoft makes it easier for advertisers to reach their audiences across diverse channels without the complexity of managing multiple campaigns.
It’s especially helpful for advertisers with smaller budgets that want to use Audience ads, but don’t have the budget to set up three different campaigns just to use each ad format.
For advertisers looking to maximize efficiency and deliver cohesive messaging across native, display, and video ads, multi-format campaigns provide an innovative solution.
Will you be giving multi-format campaigns a try in 2025?