Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features.
New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser. Fewer ad annotations and extensions will appear.
What it looks like. Here’s a screenshot Microsoft provided of the new look experience:
Timeline. This change will first come to copilot.microsoft.com this month and expand to more Copilot experiences – including Bing Search – “over time,” Microsoft said
New Microsoft advertising features. Microsoft will also launch two new generative AI features in pilot this month: