This visibility allows you to optimize both ad campaigns and landing pages based on real user engagement data rather than just conversion numbers, potentially improving ROI by identifying which campaigns truly drive meaningful interactions versus those that just generate clicks.
Between the lines. This move positions Microsoft Clarity as a more serious competitor in the analytics space, particularly for advertisers looking to optimize their Google Ads campaigns.
First seen. This update was first brought to our attention by Josh Silverbauerr on LinkedIn as he showed excitement for “the ‘Intent’ section which shows engagement by campaign!”:
What to watch. How this integration might evolve to include other advertising platforms and whether Google Analytics responds with similar features.