Details. The protections applied to:
Businesses spending over $1,200 in a 56-day period.
Individual users spending over $960 in the same timeframe.
“P95 spenders” ($1,500+ daily).
What they’re saying. Meta spokesperson Ryan Daniels called the reporting “simply inaccurate” and based on “cherry-picked” documents, stating the system was meant to prevent enforcement mistakes.
What’s next. This revelation comes as Meta CEO Mark Zuckerberg announces an end to third-party fact-checking and reduced automated moderation, coinciding with Donald Trump’s potential return to the platform.
Bottom line. Meta’s treatment of top advertisers highlights the tension between protecting revenue streams and maintaining consistent content moderation standards across its platforms.