HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.”
Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software.
According to HubSpot, the goal is to provide marketers with easier, faster, and more unified solutions as digital channels become oversaturated.
Karen Ng, VP of Product at HubSpot, tells Search Engine Journal in an interview:
“We’re trying to create really powerful tools for marketers to rise above the noise that’s happening now with a lot of this AI-generated content. We might help you generate titles or a blog content…but we do expect kind of a human there to be a co-assist in that.”
Breeze AI Covers Copilot, Workflow Agents, Data Enrichment
The Breeze layer includes three main components.
Breeze Copilot
An AI assistant that provides personalized recommendations and suggestions based on data in HubSpot’s CRM.
Ng explained:
“It’s a chat-based AI companion that assists with tasks everywhere – in HubSpot, the browser, and mobile.”
Breeze Agents
A set of four agents that can automate entire workflows like content generation, social media campaigns, prospecting, and customer support without human input.
Ng added the following context:
“Agents allow you to automate a lot of those workflows. But it’s still, you know, we might generate for you a content backlog. But taking a look at that content backlog, and knowing what you publish is still a really important key of it right now.”