3. Configure your prompt
Go to the Prompt Configuration tab and click Add. Name your prompt “Product Descriptions.”
In the Page Text dropdown, select Custom Extraction > Reviews. This enables Screaming Frog to send your extracted text to OpenAI.
In the Enter Prompt field, add your custom prompt. For example:
“Below, I’m giving you all of the reviews of a particular product on my site. Based on these reviews, please write a description of the product.”
You can click the Play button next to the prompt to test the output.
This will open up the OpenAI Prompt Tester, where you can directly see what the output will look like when inputting a sample page:
Dig deeper: How to use ChatGPT to generate product descriptions at scale
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4. Start your crawl
Insert your home page URL into Screaming Frog in “Spider” mode and start the crawl.
If your site uses JavaScript to load reviews, you might want to enable JavaScript crawling to ensure Screaming Frog renders that content.
Once the crawl is complete, navigate to AI > Product Description in the right-side bar to find your new product descriptions.
5. Analyzing the output
After the crawl, review the output carefully.
As with any AI-generated content, have a copywriter review and edit the descriptions. This serves as a starting point, not a final draft.
The goal is to refine the content with human insight and product knowledge.
For example, this review mentions that the backpack has pockets for iPads and laptops, and the output also mentions this.
If you want to take it a step further, you could potentially run all the reviews associated with your products through OpenAI.
This would give the model greater variety in what it can learn about your product and find more patterns in what users truly value.
Dig deeper: Bulk product optimization: Tips and tools for ecommerce SEO
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