Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP).
Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links.
These overviews are displayed prominently: the AI Overview appears on the left, with relevant links to sources on the right.
Screenshot for search for [why is my cheese not melting], Google, November 2024Google determines which sources to include based on their credibility and relevance to the user’s search intent. This is where SEO plays a critical role.
Why Are AI Overviews Important For SEO?
Being cited in an AI Overview boosts visibility since it’s the first result users see after their query. This positioning can significantly increase click-through rates (CTR), even for pages that aren’t ranked in the top 10 of the SERP.
Studies indicate that 52% of sources mentioned in AI Overviews rank in the top 10 results, meaning nearly half are pulled from beyond the first page.
This means that even if you don’t rank on the first page, you can still be featured on AI Overviews.
In addition to my own research with our clients, I studied different reports to better understand how you can rank on AI Overviews. Some of these reports include:
How To Rank In AI Overviews: 11 Tips For Organic Visibility
While you can’t directly control whether your pages are cited in an AI Overview, you can improve your chances by following these tips.
1. Add More Context To Your Articles
AI Overviews are designed to answer user queries directly. This means Google rewards content that is well-contextualized and written in a simple, easy-to-read format.
One thing to remember is that AIOs are triggered by informational search intent keywords 99.2% of the time, according to Ahrefs. If you’re writing an article on an informational keyword, focus on writing in a simple, easy-to-read format and add enough context to answer the query fully.
The Surfer SEO study shows that Google focuses on context over keywords. When AIOs show results to a user’s query, they mention exact keyword phrases only 5.4% of the time. Which means keywords are less important in AIOs.
In the example below, the query is [best month to visit Canada], but the AIO doesn’t emphasize the best month in its response. It’s the best time.
Screenshot from search for [best month to visit canada], Google, November 2024Tips:
Use tools like Ahrefs to find AIO-triggering keywords with high-traffic potential. (Use the Ahrefs AI Overview SERP feature, and navigate to the intent filter to choose Informational as the search intent. It finds long-tail keywords for you, and you can write specific answers to these search queries.)
Screenshot from Ahrefs, November 2024
Structure your content to answer questions fully, incorporating related topics naturally.
Use tools like Google Autocomplete or People Also Ask to identify common questions users have about your topic. (See example below.)
Screenshot from search for [can dogs eat chocolate], Google, November 2024
2. Use Long-Tail Keywords
AI Overviews are more likely to be triggered by specific, long-tail keywords than by generic, short-tail ones.
According to Ahrefs, they’re triggered more for queries with three to four words than for queries with one- to three-word queries.
Screenshot from Ahrefs, November 2024
These keywords often align closely with user intent.
How To Find Them:
Use the “Questions” section in keyword tools like AnswerThePublic.
Leverage Google Autocomplete to identify conversational search terms.
3. Leverage Structured Markup
Implementing structured data, such as Schema.org markup, helps search engines understand the context and structure of your content. This makes your page more likely to be included in AI Overviews.
Key Markup Types To Use:
FAQ schema for question-based content.
Article schema for blog posts and informational pieces.
Breadcrumb schema to improve navigation signals.
4. Optimize On-Page SEO
On-page SEO remains foundational for ranking in both traditional SERPs and AI Overviews. 52% of AI Overviews sources come from the top 10 search results. This means you have a better chance of getting cited if your page ranks for that keyword.
Best Practices:
Use primary and secondary keywords in titles, headings, and subheadings.
Write compelling meta descriptions to boost CTR.
Ensure your content meets E-E-A-T (expertise, experience, authoritativeness, trustworthiness) guidelines.
5. Target Keywords With Low Difficulty
Focus on keywords with low competition (Keyword Difficulty < 20).
These are often high-intent, long-tail phrases that are easier to rank for and align well with informational search queries.
According to Ahrefs, AIO keywords have an average difficulty of 12. An example is the keyword phrase “Can dogs have cinnamon?” which has a KD of 12.
Screenshot from Ahrefs, November 2024
If you’re using Ahrefs, use the AI Overview SERP feature filter. Filter out keywords above 50 and go through keywords relevant to your topic.