This feature can help the new video sizes feel more native to users viewing on mobile devices and create a better user experience.
#2: Get shorter versions of video ads
Say you’ve got a stellar video asset, but it may be too long to keep a user’s attention.
This new video enhancement uses Google AI to select key moments in the existing video to create shorter versions while keeping the original video message and appearance.
Per Google, these shorter video versions will automatically start running if they pass a quality review.
What are the benefits of using AI Video Enhancements?
As we come into Q4, time is of the essence for every marketer.
Resources are trying to do more with less, all while producing optimal PPC campaign results.
If you or your team are strapped for time or have a heavy workload, testing the Google AI video enhancements could be a key helper for your creative assets.
Some key benefits of testing out video enhancements include:
Reducing workload and budget
Takes the heavy lifting out of manually optimizing creatives
Can help boost campaign effectiveness
May help improve conversions
In Summary
With the ability to automatically generate different video sizes and ratios and create shorter versions of longer video ads, these tools are designed to save time and reduce the manual effort of video editing.
As marketers head into Q4 and face increasing demands, utilizing Google’s AI video enhancements can help lighten workloads, improve campaign effectiveness, and potentially increase conversions while keeping within budget constraints.
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