These data points lead to sizing guides and comparison shopping content, articles about one fabric being better than another for a purpose like cocktail parties or running a marathon, and answer questions for the shopping and checkout process.
You may also find that these are questions being asked about your competitors like which of their models is similar to a specific product on your website.
You can create solutions on your site to bring in this type of traffic by answering their customers’ questions and optimizing your site for them via search.
LinkedIn, Pinterest, Instagram, And Other Hashtag Sites
Social media sites that power part of their search and algorithm with hashtags are a goldmine of topics.
Go to LinkedIn and click on a hashtag like #SEO or #business. You’ll see how many people subscribe to it, how often it is used, and engagement on new content published within the hashtag’s feed.
If the hashtag is being used regularly and has engagement, look at the posts that exist within it. By knowing which gets the most comments, activity, and other signals, you can use them as a basis for new content on your own website.
As a bonus, they can be shared on these social platforms and hopefully get social media engagement too.
Bonus tip: The most engaged may only be engaged because the person or company that shared has an active following. Look for three that are similar in topic and see if two of the three have engagement to determine if it has the potential for a bit of virality on social media.
Forums And Q&A Sites
Next, use forums and question-and-answer sites. Take a Reddit forum and plug it into an SEO tool like Semrush, Ahrefs, or Moz to see the keywords and phrases they’re ranking for.
You may find a lot of long tail that could be relevant to your own product or service offerings.
Then look at the specific threads showing up for these phrases and see if there are new long-tail keyword phrases being used by the community. This gives you insight into their mindset – compare it with your own live chat and customer service data.
Q&A Keyword Tools
There are some great tools out there to find long-tail phrases, like AlsoAsked.com and AnswerThePublic.com. When you type a keyword phrase in you can see the ideas these tools come up with for topics to write about and the keywords the tools feel are related to the main topic.
Use Autocomplete On YouTube And Search Engines
The last tip is to use auto-complete on search engines, including YouTube. Once on YouTube, type in a portion of a phrase or a keyword and you’ll see it begin to autofill potential matches.
When there’s one that is relevant for your audience, click it and then look at the titles and descriptions from each video.
Many creators use chapters, and these chapters are what the content creator found to be helpful and relevant to the phrase. Each can become topics and phrases for you as well. Next, watch each video, listen to the wording and phrases the YouTuber uses, and read the comments section below.
You’ll learn the questions that weren’t answered in the video, the jargon users use, and find more content ideas as well as gaps you can fill in to bring new information into the mix. This same strategy applies to TikTok, Instagram Reels, and other video content platforms.
There’s no shortage of ways to find long-tail keyword phrases; the only limit is your own creativity.
As a content writer and SEO professional, you have tons of it! I hope this post helps you find more to write about.
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Featured Image: Paulo Bobita/Search Engine Journal