For example, see the suggested output, which includes 10 topics (i.e., sub-pillar) and up to 287 pages of content.
Now, this doesn’t mean we will write about all 10 topics and every page suggested; rather, we’ll review and pick the ones we feel are most valuable.
There are a few sub-pillars that caught my attention.
For “tent cleaning,” we could have several pieces of content underneath that cover:
Tent cleaners.
How to clean a moldy tent.
Cleaning tent canvas.
Tent oder eliminator.
How to dry a tent.
When you hover over each subtopic, it will give more information about the suggested topic.
For example, “tent odor eliminator” has a few hundred searches per month, five related keywords and a very low keyword difficulty score of 17.
Another sub-pillar example is “tent accessories.”
Under this, we can have supporting content such as:
Tent stakes.
Tent poles.
Tent patch kit.
Some of these keywords show great promise. For example, “tent patch kit” has ~1,800 monthly searches and a difficulty score of 10.
You can edit your seed list to identify other pillars you want to pursue as you go through this.
If these pillars aren’t on the initial output from the Keyword Strategy Builder, you can update the seed list to hone in on specific topics.
From this example output, I already have two sub-pillars and supporting content to create:
Pillar: Tents
Sub-pillar: Tent accessories
Supporting content
Tent patch / repair kits
Tent stakes
Tent poles
Sub-pillar: Tent cleaning
Supporting content
Tent cleaners
How to clean a moldy tent
Cleaning tent canvas
Tent oder eliminator
How to dry a tent
Once this content is written, you can implement an internal linking strategy that benefits both users and SEO.
The pillar page will link to all the sub-pillar pages, and each sub-pillar page will connect to the supporting content.
For instance, if users want to learn more about tents, they can explore topics like tent accessories, tent cleaning and other related content.
This provides users valuable information and positions your website as a thought leader.
Educate, engage and convert your audience with content pillars
By investing in this type of content strategy, you can expect a few key benefits:
More website visitors: More content means more opportunities to capture traffic. Helpful content can also boost your engagement and SEO performance.
Higher conversion rates: The more trustworthy and helpful the website is, the higher the conversion rates you can expect.
Higher average order values: By educating the consumer, they may end up buying more. In this example, a user may buy the tent and invest in cleaning supplies and accessories by reading up on these topics.
Now it’s your turn to become an industry thought leader by building content pillars!
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