Are we now finally starting to see the beginning people moving away to other search engines? This will be an area of interest to watch in the coming months.
Where did searchers go? Did they go to AI answer engines, like ChatGPT Search and Perplexity? Well, not the way Statcounter measures things. Statcounter mainly tracks Microsoft Bing, Yandex, Yahoo and Baidu, but also has another grouping called “other,” which includes the likes of DuckDuckGo and Ecosia.
Bing, Yandex, and Yahoo each gained some of Google’s lost share. Second-place Microsoft Bing hovered at or just under 4% for the final five months of 2024.
Dig deeper. ChatGPT’s search surge: 1% market share predicted by 2025
Bug or blip? You may recall much rejoicing in search marketing and SEO adjacent space when it appeared Google lost a significant amount of search market share in April. However, Google’s huge search market share loss wasn’t real and Statcounter revised its data.
In this case, the drop seems believable because Google was consistently under 90% in October, November, and December.
The data. Statcounter’s Search Engine Market Share Worldwide.