Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months of 2024.
The data. Here’s a screenshot of the 2024 search market share, showing Google dipping below 90% – to 89.34% in October; 89.99% in November; and 89.73% in December:
And here’s the last three-month stretch where Google’s search market share was under 90%, in 2015: 89.62% in January; 89.47% in February; 89.52% in March:
Why we care. As the old saying goes, one’s a dot, two’s a line, and three’s a trend. Cleary, we’re seeing a trend here with Google losing search market share.
Where’s the drop? Google’s search market share appeared to be fairly consistent in most regions except Asia, which appears to have been a big reason for Google’s overall drop.
U.S. drop? Google’s U.S. search market share peaked at 90.37% in November, but fell to 87.39% in December. In the other months of 2024, Google’s U.S. search market share was fairly consistent, varying between 86-88%.
The big picture. Google has been under attack for nearly two years over the growing unhelpfulness of its search results despite dominating thanks to its illegal monopoly status with a commanding and consistent 90-92+% share for nearly a decade.