Implications for Search and Marketing
Google reported that its AI-powered search features are gaining traction. AI Overviews are now available in more than 100 countries.
Circle to Search, available on over 200 million Android devices, is popular among younger users, who now use it for more than 10% of their searches.
SEO professionals and digital marketers should brace for further changes, as Pichai declared that “2025 is going to be one of the biggest years for Search innovation yet.”
The company’s $75 billion capital expenditure plan for 2025 suggests significant investments in search technology and AI capabilities.
Watch also: AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO
Looking Ahead
Google’s Q4 results highlight its focus on AI. Overall revenue increased 12%, and the cloud business grew 30%. Profits increased as well, with operating income rising 31%.
The company’s investments in data centers and undersea cables will support global AI growth.
New AI features, such as Search Overviews and Circle to Search, are changing user behavior, so SEO teams should prepare for more changes in 2025.
Keep an eye on Google’s $75 billion spending plan to expand AI technology.
Featured Image: Dennis Diatel/Shutterstock