Screenshot from: YouTube.com/GoogleSearchCentral, October 2024.
Lastly, Splitt noted that hreflang can be implemented through HTML tags, HTTP headers, or XML sitemaps.
See also: Google On How To Simplify Hreflang Implementation
3. Language Selection
The third recommendation focuses on language version.
Splitt suggests providing links to different language versions rather than automatically redirecting visitors based on assumed preferences.
He stated:
“Do not automatically assume or forcefully redirect your users to a specific version. By linking to different language or country versions, you give users a choice and help Google bot and others discover these versions as well.”
Screenshot from: YouTube.com/GoogleSearchCentral, October 2024.
Bonus Tip: Quality Over Quantity
In an additional tip, Splitt cautioned against over-doing your international SEO efforts.
He recommended focusing on locations that matter to your business and can be properly supported.
Splitt advised
“Don’t overdo it with internationalization. Pick the locales and countries that really matter to you and you’re willing to support properly.
Instead of lackluster translated pages, make sure you have content that is useful to the different audiences in the countries you care about and make sure they have a great experience on each of your language variations.”
See also: 4 Technical SEO Tips For Multilingual Websites
Why This Matters
As your business grows, website internationalization becomes increasingly important.
By following these guidelines from Google, you can improve your site’s visibility in international search results while providing a better experience for visitors.
See the full video below: