Most sites did not see significant or meaningful recoveries, from what we can tell. And even more sites saw even more declines or just stayed the same.
How much feedback did Google get? We learned from Schwartz’s interview with Sullivan that Google received 12,000 individual submissions with 1,300 unique domains. Google is still going through this feedback.
Why we care. Google Search is not perfect or “fair.” It never has been. While it’s easy to blame Google for getting it wrong, it’s also important to take a critical honest look at your own website to figure out why you’ve lost visibility and traffic.
SEO is more complex than ever – and getting increasingly so. Hopefully, if you were impacted, you will continue to fight on and rebuild your authority. Some suggested reading if this is you: The two parts of E-E-A-T Google hasn’t told you about.
The interview. You can read Schwartz’s full interview with Sullivan on Search Engine Roundtable.
Disclosure: You can learn more about Danny Sullivan’s business relationship with Third Door Media, Search Engine Land’s parent company, here and here.