The company has pledged to continue investing in technology and partnerships to tackle misinformation and ensure voters have access to reliable information, especially during election cycles.
Bottom line. While Google’s exit from political ads in the EU may reduce the reach of smaller campaigns that rely on affordable digital advertising, it underscores the challenges tech platforms face in navigating complex regulatory landscapes.
Google plans to keep engaging with policymakers and stakeholders to advocate for a balanced approach that preserves access to information while supporting responsible advertising practices.
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