What to watch. Whether Google will roll this feature out more broadly and how it might impact ecommerce conversion rates.
Between the lines. This test suggests Google is continuing to blur the lines between traditional search ads and rich media advertising, potentially offering advertisers more engaging ways to showcase products.
There is also an aspect of tests that are geared towards making the search experience more interactive, similar to the test from last week of expandable product ads carousels. These tests could indicate that Google wants to keep more users on Google’s search results page instead of clicking. This will definitely affect traffic to advertiser’s landing pages.
Credit. The feature was first spotted and shared by Saad AK on X: