Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries.
This new AI-powered feature in beta aims to help advertisers find untapped traffic opportunities in search campaigns.
How it works. The tool is part of Google’s Smart Bidding suite and uses AI to:
Find converting queries that get less traffic.
Automatically adjusting tROAS targets (up to 10% lower).
Expand reach beyond historically successful search terms.
The catch. The tool only works for campaigns without budget constraints, limiting its accessibility to larger advertisers.
Why we care Google’s latest AI test will automatically adjust tROAS targets and broaden keyword matches for those who won’t be too dramatic about negative results — those with unlimited budgets. If you have a limited budget, this update isn’t for you. This is for those with big budgets who have money to throw at an ad campaign with the possibility of extra growth from this new opportunity.
Between the lines. This update tries to address a common critique that AI-driven ad tools like Performance Max and Meta’s Advantage+ simply target “low-hanging fruit” audiences who would convert anyway.