Purpose Of The Test
Google will run this test in Germany, Belgium, and Estonia to see how proposed changes affect user experience and website traffic.
Google is hesitant about this decision. The company maintains that reverting to a “ten blue links” format would disadvantage both users and businesses.
Gary Illyes, Analyst at Google, emphasized that the test is temporary and websites need not take any action during the experimental period.
Looking Ahead
The results of this test results could influence future decisions about how search engines operate in Europe and potentially shape regulations worldwide.
Google says normal search functionality will resume after the test concludes, although the timing of the conclusion is unclear.
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