Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia.
This test will remove features like the map and hotel listings, replacing them with regular blue links to hotel websites and comparison sites.
The experiment will only affect users in these three countries, whether searching locally or internationally.
It won’t impact users outside these countries or when searching for a specific hotel.
Compliance With The Digital Markets Act (DMA)
Google is testing these changes to follow new rules in Europe called the Digital Markets Act (DMA).
In the past year, Google has made over 20 updates. These updates include new sections and formats to make comparison sites for flights, hotels, and shopping more visible.
The results of these changes have been mixed.
Major travel aggregators and comparison sites have gained visibility. However, other businesses, like airlines, hotel operators, and small retailers, have seen a drop in free direct booking clicks by as much as 30%.