This is again accessed through the filters that are somewhat hidden in the Google Trends interface.
He showed how to do it:
“While it is interesting to know the time of the year when the term has a higher interest, you’ll need more information if you want to make decisions based on the data.
You can use a special filter to analyze trends year over year. This will help you neutralize the seasonality effect, making sure you’re comparing like for like.
Start by changing the date to past 12 months.
Add an identical term to the compare box and hover over the box.
Click the three dots menu and select Change Filters.
Here you see two options, location and time range. Click the time range and select the custom time range to choose the previous time period.
If you’re looking for full years, you can use the built in capability to choose the past five years. That would make your search quicker.
After these steps, you’ll end up with two lines in your chart, one for the past 12 months and a second for the previous 12 months.”
This comparison can be done with up to five searches, which has the effect of being able to see the general trends in comparison, without the noise introduced by seasonality.
6. Compare Interest By Countries
The comparison by country allows users to compare search query volumes by country, two or more countries together.
The way to do that is with the filters that are accessed by the three-dot menu located next to the search query being researched.
Screenshot Of Country Filter
7. Save Or Share Trend Results
Ori explained that there are three ways to save or share Google Trends results.
URL
Embedded
Export to spreadsheet
Share By URL
Sharing by URL is easy. Just copy the URL from the browser then share it.
Embed Trend Data
Embedding is a way to generate an embeddable card with the data that can be inserted into a web page, with bonus that the data is constantly updated.
“Another way to share a chart is to embed it on your website. You can generate an embeddable card to add to your website from almost any card on the page.”
Screenshot Of Embed User Interface
These cards will show up to date data and may also reproduce some in-product interactions.
Export The Data
Clicking the export icon will provide the Google Trends data in the CSV format.
Screenshot Of Download Icon
Use Google Trends For Research
Google Trends is an excellent source of keyword and topic research and it’s completely free. Using these advanced methods will help get even more actionable data.
See also: Google Trends: How To Use It For SEO & Content Marketing
Watch The Google Trends Video Tutorial
Google Trends Advanced Tips