“To monitor what people are saying about you, you should check your brand name using Google Trends… Scroll down the page to see the related search terms card. Go through both the rising and the top terms on the list and make sure to paginate using the arrows below the table. This will give you a good idea of the terms people are using in connection with your brand.”
3. Forecasting Product Demand
An easy way to predict product demand with Google Trends is identify which products are searched for the most and then zero in on how demand changes with time. It’s suggested to pay attention to seasonal trends and adjust product inventory accordingly.
Waisberg explains how to do it at about the 6:44 minute mark by researching cheese. In his example he notes the seasonality but then takes the analysis another step forward by scrolling down and exploring related terms that can suggest related products with higher search demand that you may want to begin selling or reviewing.
He explains:
“If you Scroll down, you’ll find the related topics and the related queries cards. Here you can check the top topics to find ideas on what has already gathered a lot of interest and also the rising topics to get a sense on what is getting more attention lately. Don’t forget to look further through the pagination.
Notice how charcuterie appears on both lists. Add this term to your analysis. You’ll see that it has significantly more interest than cheese platters. Maybe you should consider analyzing this term further and potentially diversifying.”
Google Trends For Successful Online Marketing
Google’s Daniel Waisberg and Omri Weisman demonstrated how to use Google Trends to improve online marketing, competitor research, brand research, and better understanding customer preference and behavior. It can also be used to identify which products to focus on and at what times of year. These tips are useful for both online and offline marketing strategies.
Watch the Google Search Central video:
Google Trends for Marketing & Sales
Featured Image by Shutterstock/MR Gao