How Will This New Shopping Ads Placement Work?
Your Google Shopping ads will show up in the same format as it currently does for keyword or query searches.
The benefit of this is that users are already familiar with that format, and are more likely to engage with the well-known format.
As visual search continues to become more prominent, it’s more important than ever to keep an up-to-date product feed with relevant titles, product descriptions, and accurate details in order to show for Google Lens searches.
If you’re an advertiser, no additional action is required to show up for the new Google Lens shopping ads experience.
Looking Ahead
Since the announcement is new and the experience is rolling out today, it’s not available to all countries or product categories yet.
Google will continue to roll out this experience to other product categories throughout Q4 and into 2025 as it evolves.
There’s no word yet on the type of reporting advertisers will have access to with this new placement. We’ll continue to update as more information becomes available.