More to come. “Search rankings appear to play some role in influencing LLM mentions, but they’re not the whole story. PR, partnerships, and on-page strategies are areas we’ll be digging into next,” according to the authors.
Zoom out. This is not the only study to find correlation between ranking and visibility in AI-generated answers. 75% of Google AI Overview links come from top 12 organic rankings, according to a recent analysis by Botify and DemandSphere.
The study. What Drives Brand Mentions in AI Answers?
Pages: 1 2