Headlines: Up to three, 30-character headlines.
Description: One 90-character description.
Final URL: The landing page URL for the link.
Pause or remove links. Advertisers can pause or fully remove a Business Link as needed. Pausing keeps the link available for reactivation while removing it fully deletes the link from the campaign.
Performance tracking. Individual Business Link performance is accessible via the Assets > Associations tab in Google Ads. Key data includes asset approval status and source information, indicating whether an asset was created manually or automatically by Google AI.
Best practices: According to Google:
Create multiple headlines for enhanced ad relevance.
Use AI enhancements to automatically generate additional headlines.
Provide at least six Business Links to optimize performance.
What’s next. Although Business Links are still in the pilot phase, advertisers interested in trying the feature can contact their Google representative. This tool presents a valuable opportunity for those looking to maximize campaign relevance and performance as Google continues to expand its AI-driven offerings in ad customization.