Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year.
By the numbers:
3 major versions (V19, V20, V21)
2 minor updates (V19_1, V20_1)
12-month sunset window for each version
Key dates:
V19: February/March 2025 launch
V20: Mid-year release
V21: Q4 2025 rollout
Why we care. This roadmap helps you and developers plan technical resources and implementations for the coming year.
Between the lines. The staggered release schedule suggests Google is maintaining its pattern of quarterly updates while giving developers significant transition time.
What’s next? Developers should monitor Google’s release notes for specific feature changes and deprecation schedules, as dates may shift.
Keep in mind. The schedule is tentative and may be adjusted, with versions potentially being added, removed, or reclassified between major and minor releases.