Publishing Extracted Text From Video
Martin praised the idea of extracting text content from a video and republishing it as text, noting that some people prefer to consume content in text form rather than watching a video. Reversing the flow of content from text to audio or video is probably not a bad idea also because some people have trouble reading text content and may prefer listening to it from a video or a podcast format.
Martin commented on publishing video content in a textual version:
“It’s also not a bad idea, some users (like me) might prefer a text version and others might not be able to use a video version of the content in the first place due to bandwidth or visual constraints.”
Takeaways
The idea behind the question is repurposing content and it’s a good idea. Search is more than Google, it’s also YouTube and wherever people get their audio content, like Spotify. The fact that there is no cannibalization of the content between mediums makes repurposing a viable approach to extending your content reach.
Listen to the podcast at the 8:20 minute mark:
Featured Image by Shutterstock/Roman Samborskyi