The much anticipated launch of ads in AI Overviews is officially live.
Originally announced in May’s Google Marketing Live event, it’s now available for mobile users in the United States.
Through several months of testing, early findings show ads in AI Overviews have been helpful to quickly connect users to brands at the exact right moment.
How It Works
When a user searches for something in Google, a new ad format is shown in the AI Overview section along with other helpful content that is relevant to the query.
If a user asks a question, their AI Overviews results may include helpful solutions, articles related to their search, or a new Shopping ad format.
For ads shown in AI Overviews, they’ll still have the standard “Sponsored” label to denote an ad.
What This Means For Advertisers
For those already running Shopping, Performance Max, or AI-powered Search ads, your ads are now eligible to serve in those placements.
No other action is needed on your part to show ads in AI Overviews.
Considering AI Overviews is the first experience a user sees when searching on Google, this can be a great way to get in front of your audience sooner.
As other ad types are now being pushed further down the fold, capturing as many relevant ad placements as you can will be crucial, especially during key research moments.