Google Offers To Loosen Search Engine Deals In Antitrust Response

Google Offers To Loosen Search Engine Deals In Antitrust Response

Google stated in its filing:

“People don’t use Google because they have to — they use it because they want to.”

DOJ’s Demands

The Justice Department’s proposal seeks extensive structural changes, including:

Mandatory sale of the Chrome browser
Possible sale of Android
Prohibition of exclusive agreements
Mandatory data sharing with competitors
Enhanced oversight through a technical committee

Google’s Remedies Proposal

Google’s proposal focuses on search distribution agreements with browsers and device manufacturers.

Here are the key points:

Browser Agreements: Browser companies like Apple and Mozilla would be allowed to negotiate multiple default search engine agreements across different platforms.
Android Contracts: Device makers would have greater freedom to preload multiple search engines and Google apps independently
Oversight and Compliance: A compliance monitoring system would be implemented

Next Steps

A remedies hearing is scheduled for April, at which time Google will appeal the court’s ruling.

Google argues its proposal meets the court’s findings about search contracts, while the DOJ seeks more extensive changes.

This case outcome could impact the search engine market and Google’s business model as we know it.

Featured Image: JHVEPhoto/Shutterstock

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