Addressing Currency Discrepancies in Rich Results
Another question during the session concerned wrong currencies showing up in rich results.
This can impact how shoppers interact with search results, leading to confused customers and lost sales.
Mueller said this problem stems from Google’s systems potentially viewing pages as duplicates, especially when content is nearly identical across different regional site versions.
He explained,
“Often this is a side effect of Google systems seeing the page as being mostly duplicate. For example, if you have almost exactly the same content on pages for Germany and Switzerland, our systems might see the pages as duplicates, even if there’s a different price shown.”
To resolve this issue, Mueller suggests:
Differentiate content: Pages for different regions or currencies should have sufficiently different content to avoid being flagged as duplicates.
Use Merchant Center: As with the previous question, Mueller recommended using Merchant Center feeds for pricing information instead of relying solely on structured data.
Key Takeaways
This Q&A highlights a common challenge for online stores: Getting Google to show the correct prices in search results.
To help Google get it right, retailers should:
Think about using Google Merchant Center to feed in more accurate prices.
Ensure different country product page versions aren’t too similar to avoid duplicate content problems.
Monitor how prices and currencies look in search results and rich snippets.
Use Google’s help forums if there are problems you can’t fix.
Listen to the full Q&A session below:
Featured Image: Tada Images/Shutterstock