Impact On SEO & Content Strategy
With this update, you may need to pay closer attention to og:title tags, ensuring they accurately represent page content while remaining engaging for searchers.
Google’s documentation now lists the following sources for automatically determining title links:
Content in <title> elements
Main visual title shown on the page
Heading elements, such as <h1> elements
Content in og:title meta tags
Other large and prominent text through style treatments
Other page content
Anchor text on the page
Text within links pointing to the page
Website structured data
While Google says its title link generation is automated, understanding the sources it uses can help you influence how pages appear in search.
Best Practices Remain Unchanged
Google’s best practices for title links remain largely unchanged. The company recommends creating unique, descriptive titles for each page, avoiding keyword stuffing, and ensuring titles accurately reflect page content.
Note that changes to these elements may take time to be reflected in search results, as pages must be recrawled and reprocessed.
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