Cognitive SEO:
Algoroo:
SERPstat:
Accuranker:
Mangools:
Wincher:
Mozcast:
Sistrix:
seoClarity:
Industry. Based on what I’ve been tracking, this update started to be felt a couple of days after it was announced on November 13th and 14th, and then seemed to hit a wider set of sites this past weekend, around November 16th and 17th. Towards the end of this update, many of the tracking tools showed relatively low ranking volatility but then we saw a large spike in volatility around November 25th and 26th. We even saw significant movement over the past few days, in early December. We thought this update would be done before the Black Friday shopping season, but it was not completed beforehand and well into the following week.
The funny thing, we saw search volatility spike post core update, over this past weekend.
What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. Google has not really given much new advice here.
There aren’t specific actions to take to recover. A negative rankings impact may not signal anything is wrong with your pages.
Google has offered a list of questions to consider if your site is hit by a core update.
Google said you can see a bit of a recovery between core updates but the biggest change would be after another core update.
In short, write helpful content for people and not to rank in search engines.
“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page,” Google said previously.
More on Google updates
You can read more of our coverage in Search Engine Land’s Google Algorithm Updates history.
Why we care. While the data above shows how sites in general are doing with the last core update, it does not represent how your individual site did with the update. If your site was hit by this past update, it can be devastating. If you were hit by previous updates and so no improvement with this update, then again, devastating once again. But some sites saw big improvements.
Feel free to compare this to our August core update report.
We hope you saw improvements.