Google’s initiative aims to resolve such discrepancies.
Simplifying Merchant Product Data Management
Unifying the product attributes across both sources aims to simplify data management and ensure consistent product listings across Google.
Regarding the current inconsistencies between schema.org markup and merchant feed specifications, Tuduce says:
“The attributes overlap to a big extent, but there are still gaps that exist. We will want to address those gaps.”
As the effort progresses, Google plans to keep marketers informed by leveraging schema.org’s active GitHub community and opening the update process to public feedback.
The unified product data model could keep product details like pricing, availability, and variant information consistently updated and accurately reflected across Google’s search results.
Why This Matters
For merchants, consistent product listings with accurate, up-to-date details can boost visibility in Google’s shopping experiences. Streamlined data processes also mean less redundant work.
For consumers, a harmonized system translates to more relevant, trustworthy shopping journeys.
What You Can Do Now
Audit current product data across website markup and merchant feeds for inconsistencies.
Prepare to consolidate product data workflows as Google’s unified model rolls out.
Implement richer product schema markup using expanded vocabulary.
Monitor metrics like impressions/clicks as consistent data surfaces.
Prioritize product data hygiene and frequent catalog updates.
By aligning your practices with Google’s future plans, you can capitalize on new opportunities for streamlined product data management and enhanced shopping search visibility.
Hear the full discussion below, starting around the 12-minute mark: